1.       Schlosser assumes that his readers have been in that situation, his audience is most likely to everyone in general, but mostly parents. He mentions a lot about children and their parents. The benefits of targeting this audience could open up parent’s eyes of what social media is doing to their children. The risks could be bad reviews because parents don’t want to think they are not raising their children properly.

2.       Schlosser seemed to be semi persuasive, he had a lot of facts in the article but a lot of beliefs and opinions as well.